Press kit

Background for journalists and partners. For interviews, quotes or assets, email us and we’ll respond quickly.

In one line

Hiya Jen is an AI-powered life-admin assistant that explains letters, spots scams, drafts correspondence and sets reminders — in plain English, for UK adults who like to handle their own affairs.

The longer version

Millions of capable adults in their 50s, 60s and 70s are comfortable with email and everyday browsing but would never think to open a chatbot. They’re the ones who deal with the household paperwork — the council letter, the energy renewal, the suspicious text — and the worry that sits underneath it is not wanting to look foolish for asking.

Jen is built for them. Every feature works two ways: a simple guided form for the first time, and a natural conversation once trust is there. Photograph a letter and Jen explains what it means and what to do next. Paste a message and she tells you whether it looks like a scam. Ask her to write a complaint and she drafts it, without inventing a single date or figure. She sets the reminder, tracks the renewal, and never once makes anyone feel daft for asking.

Facts

• Product: Hiya Jen — hiyajen.com
• Audience: UK adults, roughly 50–75+
• Price: 14-day free trial, then £9.99/month or £99/year
• Operated by: JSM Forum Websites, which has spent more than fifteen years building websites and communities that help people with everyday life.

Media enquiries

Email [email protected] with “Press” in the subject line. Let us know your outlet and deadline and we’ll get back to you promptly with quotes, an interview, or logo and screenshot assets.